Shakeel Khan is specialize in Branding & Digital Marketing. He has been certified by Google for Adwords (PPC) expertize,Google Analytics Individual Certified (GAIQ) and Microsoft for Bing Ads Accreditation. You should drop him an email or call him if you would like some help to establish your brand online.
Saturday, December 7, 2013
Thursday, October 3, 2013
Google New Algorithm "Hummingbird"
On the occasion 15th Birthday last week Google announced a major, major overhaul of the search engine algorithm that indexes and ranks content on the internet. It's code-named "Hummingbird"
But First,question raised in my mind what Hummingbird is all about?
Hummingbird was rolled out a few months ago, according to Google,and it affects approximately 90% of the searches done on the internet. Why is the algorithm update called Hummingbird? According to Google, it's because the algorithm has been improved to be more"precise and fast." Umkay! Thanks!
Basically, the algorithm has been updated to better process search queries. It's been rebuilt to reflect the tremendous changes the internet has been through over the last several years.
So now, instead of concentrating on exactly matching the keywords typed into the query bar, Hummingbird focuses on what the meaning -the searcher's intent is - behind the words being typed in. This update apparently will be very helpful to queries that are more like questions being asked - "what is search engine optimization," for example. This is called "conversational search." Conversational
search incorporates more natural language processing and semantic search signals.
When you think about it, since mobile devices now let you speak your queries, this is the natural evolution of search formulas.If we use voice search, we use our conversational voice. Wow, this is going to get more fun and complex as time goes by - hold on and stay tuned!
Another way of phrasing what the Hummingbird algorithm update is doing is to try to better match the words in the search query with what's on documents out on the internet. Let's say you type in or ask "Indica Car Rental in Mumbai" Now, you could not only get listings for Indica that are available on rent, but you could also get deeper, more informative pages about the specifications and characteristics of the Car Rental in Mumbai to help you make a more informed decision.
I wish you the very best of ongoing success for your online business!
Come Discover A Whole Powerful New SEO Within You!
Best wishes,
Shakeel Khan
SEO/SEM Manager
Clear Car Rental
www.clearcarrental.com
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Amit Singhal, Google's senior VP of search |
But First,question raised in my mind what Hummingbird is all about?
Hummingbird was rolled out a few months ago, according to Google,and it affects approximately 90% of the searches done on the internet. Why is the algorithm update called Hummingbird? According to Google, it's because the algorithm has been improved to be more"precise and fast." Umkay! Thanks!
Basically, the algorithm has been updated to better process search queries. It's been rebuilt to reflect the tremendous changes the internet has been through over the last several years.
So now, instead of concentrating on exactly matching the keywords typed into the query bar, Hummingbird focuses on what the meaning -the searcher's intent is - behind the words being typed in. This update apparently will be very helpful to queries that are more like questions being asked - "what is search engine optimization," for example. This is called "conversational search." Conversational
search incorporates more natural language processing and semantic search signals.
When you think about it, since mobile devices now let you speak your queries, this is the natural evolution of search formulas.If we use voice search, we use our conversational voice. Wow, this is going to get more fun and complex as time goes by - hold on and stay tuned!
Another way of phrasing what the Hummingbird algorithm update is doing is to try to better match the words in the search query with what's on documents out on the internet. Let's say you type in or ask "Indica Car Rental in Mumbai" Now, you could not only get listings for Indica that are available on rent, but you could also get deeper, more informative pages about the specifications and characteristics of the Car Rental in Mumbai to help you make a more informed decision.
I wish you the very best of ongoing success for your online business!
Come Discover A Whole Powerful New SEO Within You!
Best wishes,
Shakeel Khan
SEO/SEM Manager
Clear Car Rental
www.clearcarrental.com
Saturday, June 15, 2013
Are We Ready for New Search Engine - DUCKDUCKGO.COM?
What is DuckDuckGo? DuckDuckGo
is a 'private' internet search engines,that means that search engine never
track user in the same way that the Google,Bing & Yahoo do,and is purely
focused on results.
Analytics: DuckDuckGo’s own data –
includes a refreshing transparent set of statistics showing traffic broken down
by daily and monthly rates – shows a consistent rise in usage in recent
times. It racked
up its first million search day back in February 2012.
DuckDuckGo positions itself as a search engine that puts privacy first and as such it does not store IP addresses, does not log user information and uses cookies only when needed. Founder “Weinberg” states "By default, DuckDuckGo does not collect or share personal information. That is our privacy policy in a nutshell.
Doesn’t track anything? Then how can I optimize my website for DDG? Simple ‘except’ Google, optimize website for Bing, Yahoo & above mentioned resources.
"DuckDuckGo Analytics
Profile". Alexa.com
"DuckDuckGo
Analytics Profile". Compete.com
Resources
: thenextweb.com & wikipedia.com
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