It has been very challenging to diagnose the cause of ranking fluctuations on website,when Google rolling out its algorithm.
I consider two factors Losing factors & Winning factors :-
First lets talk about Losing factors:-
- Intrusive advertisements on sites.
- Ugly,simple,table-framed designs.
- User-generated content that attracted "thin" contributions (EzineArticles,Hubpages,Buzzle)
- Convoluted,Wordy,Content (AllBusiness,FindArticles)
Now,Winning Factors :-
- Modern,High quality,thoughtful, and "attractive" UI & website designs.
- Richer,more authentic,non-paid content(Esty,DailyMotion,Linkedin,Facebook)
- Accessible content (LOC,Gov,HuffingtonPost)